How to see not provided in Google Analytics

Unlock (not provided) keywords with Roy App's Keyword Provider plugin.

With not provided keywords unlocked, you can once again use the Keyword dimension in Google Analytics. Also, the ranking position is stored in the Ad Content dimension.

Remember, keywords are estimated from a probability distribution based on factors such as historical data and trends, and may not always be entirely accurate.

See organic keywords in Real-Time reports

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Report: Real Time > Traffic Sources > Medium Organic
Usage: See your current organic keyword traffic.

List all organic keywords

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Report: Acquisition > Campaign > Organic Keywords
Usage: See your organic keywords!

There might still be a (not provided) row in this report. Some keyword traffic is difficult to predict, thus there will not be any keyword data, and the row will persist. However, the percentage compared to before should be way way less.

Channel groupings with Branded and Generic Organic Search

Channel Groupings in Google Analytics with generic and branded organic traffic

Report: Acquisition > All traffic > Channels
Usage: Compare branded vs generic keywords between Paid Search and Organic Search

How to set it branded/generic organic channel groupings »

  • Under Admin, select View > Channel Settings > Channel Grouping.

Google Analytics View Admin Channel Grouping

  • Edit your Default Channel Grouping.

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  • Add a new Channel Definition at the top.
  • Call it Branded Organic Search.
  • Add one rule, Keyword “matches regex”.

    We’ll use the regular expression: roy.?app, but you should use whatever matches your branded keywords.

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  • Change the name of the Organic Search definition into Generic Organic Search.

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  • Ensure Branded Organic Search is before Generic Organic Search.

Comparing Generic and Branded Organic Search with segments

Comparison of branded and generic organic traffic in Google Analytics

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Report: All reports in Google Analytics
Usage: Compare all different kind of things between Generic and Branded search traffic

Segments are great for comparing things – like comparing generic and branded organic traffic!

How to compare generic and branded organic traffic with segments »

First, we’d like a segment which captures all of our brand. We use a regular expression (regex) that will capture different spellings of Roy App.

  • Create a new segment at the top of your reports by clicking + Add Segment and + New Segment

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  • Under Conditions, create a Sessions Include filter.
  • Set Keyword “matches regex”.

    We’ll use the regular expression: roy.?app, but you should use whatever matches your branded keywords.

Secondly, we’d like a segment which captures all keywords except our brand! It should “not match the regex”, but still be organic search traffic:

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  • Create a new segment at the top of your reports by clicking + Add Segment and + New Segment
  • Under Conditions, create a Sessions Include filter.
  • Set Keyword “does not matches regex”.

    We’ll use the regular expression: roy.?app, but you should use whatever matches your branded keywords.

Comparing SEO ranking position with segments

ranking-position-1-3-segment-applied

Report: All reports in Google Analytics
Usage: See how different reports are affected by what ranking position the landing page had at the time of the session.

How to analyse the organic search traffic for top 3 ranking positions »

  • Create a new segment at the top of your reports by clicking + Add Segment and + New Segment

ranking-position-1-3-segment

  • Under Conditions, create a Sessions Include filter.
  • Set Ad Content “is one of: 1, 2, 3”
  • Repeat for other ranking positions

Find organic keywords and rankings by landing page

landing-page-keyword

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Report: Landing Pages
Usage: See which landing page traffic originated from which organic keywords and ranking positions.

How to see landing page and organic keyword »

  • Apply the Organic Traffic segment.
  • Go to Behaviour > Site Content > Landing pages

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  • Add Secondary dimension: Keyword

How to see landing page and ranking positions »

  • Apply the Organic Traffic segment.
  • Go to Behaviour > Site Content > Landing pages

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  • Add Secondary dimension: Ad Content

Modified on:
2018-05-03
Published on:
2016-03-11
Published by:
David Jurelius