What is (not provided)?
Analytics tools don’t know which keyword was used in an organic search query coming to your site. Google Analytics call it (not provided) keywords.
Why is there (not provided)?
Since 2011, Google stopped passing the search query as a referrer on organic searches. All analytics tools such as Google Analytics, Adobe Omniture SiteCatalyst, ComScore Digital Analytix, etc, can’t know what keywords were used in the search. Google Analytics calls these keywords (not provided).
Google Analytics 360 (formerly Premium) and (not provided)
Unfortunately, the move to stop passing the search query was made by the Google Search team, which is not related to the Google Analytics team.
Therefore, buying Google Analytics 360 (Premium) will not get you (not provided) back.
How can I explain the value of purchasing Keyword Provider to my boss?
Tell your boss this:
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